A redesign done badly can flush years of SEO down the drain overnight — broken URLs, missing redirects, gutted content, all silently torpedoing your rankings.
We approach every Markham website redesign as a careful migration first and a design refresh second. Your visibility is protected, your leads keep flowing, and your brand ends up sharper on the other side.
How We Protect What's Already Working
Foundations we build into every project of this type.
URL & Redirect Mapping
Every existing URL is mapped and 301-redirected so link equity carries over.
Content Preservation
High-ranking pages are preserved, refreshed and improved — never quietly deleted.
Brand Refresh
New typography, colour and layout system aligned with where your business is going.
Performance Reset
New build is Core Web Vitals-tuned from the ground up, not patched onto old code.
What a Careful Redesign Includes
Where this shows up in real projects for Markham businesses.
Pre-Launch Backups
Full snapshots of the current site kept safely for the first 90 days.
Backlink Audit
We identify high-value inbound links and make sure their target pages stay live.
Editor Retraining
A short walkthrough for your team on the new CMS so nothing breaks after launch.
Post-Launch Monitoring
Rankings, traffic and Search Console watched daily for the first month.
Frequently asked questions
Not when it's done properly. The risk comes from URLs changing without redirects, or high-ranking content being cut. We plan for both before design work starts.
We audit every page for traffic, backlinks and conversions, then keep, merge or refresh accordingly.
A typical Markham business redesign runs 6 to 10 weeks including audits, design, build and staged launch.
Yes — most of our redesigns are for websites originally built by someone else.
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